When I saw how well received the tote bag was, I offered to continue to create additional elements for market day. The market day director was excited about creating a brand identity for future events. I continued to feature Citronaut in different costumes and poses for different situations.
The client also asked for a Vendor Spotlight animation, featuring Citronaut's smiling face. Vendor Spotlight is a series in which the Student Union highlights a Market Day vendor, giving them an opportunity to promote their business on the Student Union Instagram.
